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KMID : 1145120210190040525
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Asian Journal of Beauty and Cosmetology
2021 Volume.19 No. 4 p.525 ~ p.532
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Recognition and Usage of Sunscreen by Women in Yunnan Province, China
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Liu Bo
An Sung-Kwan
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Abstract
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Purpose : In this study, we surveyed 1,325 women ranging in age from 10s to 40s and living in Yunnan province, China to examine their awareness regarding the harmfulness of ultraviolet (UV) rays, and their usage and preference of sunscreen.
Methods :Questionnaires composed of a total of 22 questions were distributed using the online survey service Wenjuanxing. The data collected were analyzed through frequency analysis and crossover analysis using a statistics program.
Results :Awareness that UV rays are harmful to the skin was present in 99.2% of the subjects. All age groups perceived the harmfulness of UV rays due to the same reasons, which were pigmentation, promotion of premature skin aging, and sunburn. Similarly, all age groups perceived that UV rays are harmful throughout the year.
Conclusion :Awareness of the effects of UV rays helps Korean cosmetics companies to market and design sales strategies for sunscreen products in the southern region of China. This survey provided data specific to Yunnan regarding women's preferences, thereby facilitating comparative analysis with other regions in China.
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KEYWORD
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Sunscreen, Ultraviolet ray, Chinese, Yunnan province, Female
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